You need to disrupt your great big corporation
before a smart little start-up does.
Or turn that smart little start-up into a great big exit.
You need to ensure your traditional values are still valuable in a digital world.
Or try and sell your product without selling out.
You need to reach a million audiences of one, not an audience of one million.
Or transform eyeballs into customers and customers into evangelists.
You need to create a brand new attitude for a great old brand.
Or jump from market place to market leader.
In any case.
You recognise your needs.