You need to disrupt your great big corporation
before a smart little start-up does.

Or turn that smart little start-up into a great big exit.

You need to ensure your traditional values are still valuable in a digital world.

Or try and sell your product without selling out.

You need to reach a million audiences of one, not an audience of one million.

Or transform eyeballs into customers and customers into evangelists.

You  need to create a brand new attitude for a great old brand.

Or jump from market place to market leader.

In any case.

You recognise your needs.